Juicy Fruit Logo

Client: WRIGLEYS (Chicago)

The brief was given to David to re-think the existing JUICY FRUIT logo, evolution not revolution, after submitting evolution roughs he also threw some revolution which became the chosen route forward. The product was originally first introduced to the American market in the 1930s.

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Little Knowle, Newick Lane, Mayfield, 
East Sussex TN20 6RB
Tel: 01435 872394
Mob: 07711 657247

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